Luke Thompson

Melbourne isn't a city with big, touristy landmarks. It's a city with lots of little hidden gems that take time to discover. So we decided to give people a chance (with the help of a virtual guide) to check out Melbourne before they even stepped on a plane.

How a parent drives now can strongly influence how their children drive later. So we decided to strip everything away except for the parental behaviours.

With Australians facing a $1 trillion shortfall in superannuation savings MLC needed a campaign idea that brought the community together to 'save retirement'. How do yo do this? By showing retirement as a thing of the past.

As a major sponsor of Australian Rules Football, NAB wanted to give fans the opportunity to use their passion to convert the rest of the world to our native game. 

So we took five international sports nuts and dropped them into five Aussie rules loving families, they inturn taught them how to play, train, umpire, coach and eventually love the game.

We asked Carlton Dry drinkers to tell us their best drinking story, and remade the winning story with cult action hero Steven Seagal playing the role of them.

We wanted to give people a last minute reminder of what it would cost them if they decided to drink and drive.

To commemorate the Gallipoli Centenary VB needed a powerful and emotive spot to remind people of the sacrifices the ANZACS made for all of us. 

NAB's credit cards offer a whole lot more than just the ability to purchase things. And it just so happens people are capable of a whole lot more as well.

As a major sponsor of Australian Rules Football, Carlton Draught wanted an idea that was as big a spectacle as the Grand Final itself. A ten story high, 40 tonne skill tester seemed to do the trick.

Victorians have started to show appathy towards the road toll. We wanted to remind them that there's no one someone won't miss.

We created a live, interactive diarama in the Australian Museum showing the types of activities that could become extinct if retirement was a thing of the past.

Perfect Italiano make it simple to make great stuff with cheese, no celebrity chef required.

To make working late a bit more bearable we partnered with a local brewery to develop a 'working late ale' for Clemenger BBDO. It was only available after 9pm from special time-locked fridges.

When Quiznos make their tasty sandwiches half price their stores get kind of busy.

The perfect cheese required 'the perfect man' to sell it.

We got some well know, wealthy Aussies to put their faces behind some aptly named tomatoes.

US sandwich store Quiznos pride themselves on giving customers their money's worth.

Sony Ex-Monitor headphones had a really simple product benefit, more bass.

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